{"product_id":"smart-grooming-deep-purple-whitening-shampoo","title":"Smart Grooming Deep Purple Whitening Shampoo","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003ch2\u003eSmart Grooming Deep Purple Whitening Shampoo | Neutralises Yellow Stains with Lavender Oils for Sensitive Skin\u003c\/h2\u003e\n\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eGet a super‑bright, show‑ready finish with Smart Grooming Deep Purple Whitening Shampoo. This enhanced formula is a conditioning shampoo designed to neutralise and lift yellow staining and tackle stubborn stable and grass stains while remaining gentle on the skin.\u003c\/p\u003e\n\u003cp\u003eHow it works: purple sits opposite yellow on the colour wheel, so the purple pigment in the formula helps counteract yellow tones, leaving whites looking cleaner and brighter.\u003c\/p\u003e\n\u003cp\u003eInfused with lavender essential oils, Deep Purple Shampoo helps soothe sensitive skin while cleansing and conditioning in one easy step. Use neat for heavy staining or very yellow tails, or dilute for routine whitening washes.\u003c\/p\u003e\n\u003cp\u003eFor the best tail results, apply neat, lather well and leave on for a few minutes before rinsing and repeating. After washing, spin out excess water and finish with Smart Grooming Super Shine lotion\/spray (or “Tame the Mane”) to help protect hair from further staining.\u003cmeta http-equiv=\"Content-Type\" content=\"text\/html; charset=us-ascii\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eNeutralises yellow staining for a brighter, whiter finish\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eHelps lift stubborn stable and grass stains\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eEnhanced formula for horses and ponies for a super white result\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eLavender essential oils to soothe sensitive skin\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eConditioning formula – cleanses and conditions in one step\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eUse neat or diluted depending on stain severity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Smart Grooming","offers":[{"title":"500ml","offer_id":53047294951766,"sku":"SG110","price":12.95,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":53047294984534,"sku":"SG155","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/2773\/8966\/files\/1034_43cc5d49f7597c904b85bf4e04adb470.jpg?v=1775487472","url":"https:\/\/www.npequestrianandpetsuppliesltd.co.uk\/products\/smart-grooming-deep-purple-whitening-shampoo","provider":"N P Equestrian \u0026 Pet Supplies Ltd ","version":"1.0","type":"link"}